Asia Pacific Market Development (APMD) is a product development, manufacturing and marketing business established in 1996.

Experience gained in Australia, Indonesia and China means APMD is uniquely positioned to delight consumers with exciting, cost effective consumer products – and support organisations to deliver these products.

The team has a broad business background in retail, consumer goods, market research and strategic planning, packaging and logistics.

Our consumer products are for people who appreciate quality, demand good value and are open to new brands and fresh thinking. We own national brands in car care and fishing. In collaboration with retail partners we develop comprehensive private label programs.

Our team is fast and flexible with a special blend of creativity, technical know how & logistics savvy to ensure our customers get best in class products.



Wash Me! is the first car care brand to launch handy 200ml tubes of car ‘love’ designed for those who wash monthly and prefer higher quality car care in convenient quantities. Woolworths exclusive for Fathers Day 2012.

Wash Me! becomes a proud supporter of The Peter Brock Foundation. Wash Me! sales support the Foundation.


Launched Wash Me! Speedwipes giving drivers a fast way to clean up on the go. Available in Glass, Protectant, Multi-Purpose and Bug & Tar. Available at Sam’s Warehouse, Go Lo, Chicken Feed & Crazy Clarks.

Launched Bug Blitz Windscreen Additive. The ultimate additive for windscreen cleaning action. Available nationally at Woolworths and Sam’s Warehouse, Go-Lo, Chicken Feed & Crazy Clarks.

Launched Striker Fishing at Sam’s Warehouse, Go-Lo, Chicken Feed & Crazy Clarks.


Rolled out a successful, national, premium private label car care program for a best in class retailer.


Won Smart Approved Water Mark Water Saving Product of the Year.

Launched Car Cube premium car care accessories at Big W.


Choice Magazine awards Car Cube best 12V pressure washer.


Launched the multi-award winning Car Cube 12V pressure washer. The Car Cube helped Australians wash legally and water efficiently during water restrictions. It was distributed through premium auto chains: Repco, Autobarn and Supercheap Auto.


Rolled out private label FOB fishing and camping programs for Retail Adventures, Big W and Australian Geographic.